Amazon is a huge marketplace where 60% of sellers earn over $100,000 in annual eCommerce revenue. European sellers make up 24% of global Amazon sellers.
Are you willing to expand your business around Europe via Amazon? Are you wondering whether you can create a European seller account on Amazon when you are not a European resident?
I’ve got some good news for you.
Amazon offers you a huge opportunity to sell your products all around Europe and reach tens of millions of new customers even when you have never set foot on European soil.
In this article, I’ll facilitate the whole process of setting up your European Amazon seller account when you are not based in the European Union.
How can you Create an EU Amazon Seller Account?
Selling via Amazon Europe is made easy for non-Europeans by the FBA program. Fulfillment by Amazon enables non-European residents to expand their businesses and generate sales in Europe. It allows Amazon sellers to outsource shipping to Amazon.
Whether you are starting with Amazon Europe or want to expand your Amazon business in the European eCommerce market, you need to set up your European Amazon seller account and complete the seller verification process.
You can choose to work from anywhere in the eight Amazon marketplaces in Europe that include Spain, France, Italy, the UK, Poland, Sweden, Germany, and the Netherlands. An EU unified account allows you to manage your business across all Amazon European stores from a single account.
If you have a professional seller account in any other region, you can easily expand your business to Europe through linked accounts.
Read: The Most Difficult Aspect of Opening a Business Bank Account
Requirements for Creating an Amazon Seller Account in Europe
In order to create an account on Amazon, you must have a registered business and a bank account to receive payments. You need to provide the following details to register your new EU seller account.
- Credit card, phone number, and beneficial owner information
- Company registration details including business email address and business license
- Bank account information
- VAT number
Let’s briefly discuss the requirements you need to create an Amazon seller account in Europe and the easiest ways to meet these requirements.
Register a company in Europe
Company registration details are mandatory to proceed with your account registration.
But what if you don’t own a legalistic business or registered company?
You can either rent or purchase a company in your desired country in Europe.
Rent A Company provides an ideal solution to build your professional reputation and reach millions of your Amazon customers. It gives you all the benefits of owning a company without the hassles of managing it. It also offers a registered European VAT number and a bank account.
If you want to buy a company. I’ll recommend Buy Company, which is a one-stop-shop for everything your business needs including corporate services, licenses, payment solutions, etc.
Create a Bank Account
Next, you need to fill in your banking account details to receive payments in the future. Setting up a banking account often comes as the next hurdle in proceeding with Amazon account registration when you are not a European resident.
Here, Bank Pro is the way to go. It allows non-EU owners to open a bank account among a wider choice of banks in different countries.
Value Added Tax (VAT)
You must register for Value Added Tax (VAT) when you sell across the European Union. It’s critical to understand the conditions and requirements of VAT in accordance with the marketplace where you want to conduct business.
Different countries have different VAT rates. If you are willing to sell your products from more than one country, you need to have more than one VAT registration number.
VAT registration often gets complicated especially when you’re a novice. Thus, it is better to seek help from VAT and tax solution providers. I will recommend First VAT which can connect you with resources to help you manage VAT requirements with various other benefits.
Among European territories, the German VAT is one of the lowest at 19% and the VAT refund procedure is easy and quick. Thus, if you want to register your company in Germany, Company In Germany is what I always suggest. Germany was the biggest Amazon European market in 2021 with nearly €31.6 billion in net sales.
Once you have created your Amazon selling account, you need to verify your identity via the Seller Identity Verification (SIV) process.
You can enroll in the FBA program after creating your seller account in that country’s marketplace.
Final Words
Moving into foreign markets is never easy. But the advantages of entering the European markets are more than the disadvantages.
The European online market is far less competitive than the US market. Once you are acquainted with the environment along with its risks and benefits, you can quickly grow your Amazon business.
